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#HealthieIsTheNewSelfie Challenge

Let’s turn those #selfie’s into healthie’s!
Reverence Apparel wants you to donate your Instagram posts.
For the next 2 weeks every 10 healthies you post on instagram with #HealthieIsTheNewSelfie we will donate $1 to Cycle for Survival, Memorial Sloan Kettering. Post as many time's as you'd like!
Share, share share with your friends so they join the challenge!
Each #HealthieIsTheNewSelfie entry will be entered to win a Fit Fab prize Package! 
Here’s how it works*: 
1 - Post a photo of you on Instagram** doing a workout move,
i.e. running, pushups, sit ups, cycling, rowing, surfing, yoga poses, etc.
(**Account must be public so we can see your post.)
2 - Use the hashtags #HealthieIsTheNewSelfie 
3 - Tag all your friends to join and spread the word!
As a reminder, the challenge will end on Friday, October 31st.

Void outside the 50 United States, District of Columbia and where prohibited. Do not proceed to enter if you are not at least 18 years of age and a legal resident of, and located within, one of the 50 United States, or the District of Columbia, at the time of entry. By participating, you agree to be bound by these Official Rules and the decisions of the Sponsor, which are binding and final in all matters relating to this sweepstakes. This sweepstakes is in no way sponsored, endorsed or administered by, or associated with Instagram. By entering this sweepstakes, you understand that you are providing your information to sponsor and not Instagram.


CHALLENGE PERIOD: The #HealthieIsTheNewSelfie (“Challenge”) begins at 12:01 a.m. Eastern Time (“ET”) on 10/15/14 and ends at 11:59 p.m. ET on 10/31/14 (“Sweepstakes Period”). 

SPONSOR:  Reverence Apparel, LLC (“Sponsor”). 

HOW TO ENTER: During the Challenge Period, log in to your Instagram account, visit and follow @ReverenceApparel.  To enter, post a photo that demonstrates how you make fit happen, and include the hashtag #HealthieIsTheNewSelfie to receive one (1) entry. Enter as many times per day. The content of your photo will not affect your chances of winning.  There is no cost to enter. Entries generated by script, macro or other automated means or practices, or by any means which subvert the entry process will be void. Photos must be taken by entrant, non-professional and previously unpublished. All entries must be submitted by 11:59 p.m. ET on 10/31/14 to be eligible.

Entering this Challenge requires an Instagram account, which is available for free at Photos posted on Instagram that are obscene, crude, offensive or not in keeping with the Sponsor’s image, as determined by Sponsor in its sole discretion, will be reported and all associated entries will be void. 

By submitting an entry, entrant hereby grants permission for any comment, and/or Instagram photo that he/she posted in connection with this Challenge to be posted on or other Sponsor website or social media pages. Entrant agrees that Released Parties (as defined below) are not responsible for any unauthorized use of any comments, and/or Instagram photos by third parties. 

LIMIT: You may only use one (1) Twitter account and (1) Instagram account to enter this Challenge.

ELIGIBILITY: This Challenge is open to legal residents of the 50 United States and the District of Columbia, 18 years of age or older. Employees of Sponsor and any other organizations affiliated with the sponsorship, fulfillment, administration, prize support, advertisement or promotion of the Challenge and each of their respective parents, agents, affiliates, subsidiaries, and advertising and promotion agencies, and their immediate family members (regardless of where they reside) or household members, whether or not related, are not eligible to enter or win. “Immediate family members” shall mean spouses, parents, step-parents, children, step-children, siblings, step-siblings, and their respective spouses. “Household members” shall mean people who share the same residence at least three months a year. 

WINNER SELECTION/DRAWING: After the end of the Sweepstakes Period on  10/31/14, Sponsors will conduct a random drawing from among all eligible entries received to select one (1) potential grand prize winner. Odds of winning depend upon the number of eligible entries received. 

WINNER NOTIFICATION: Potential winners will be notified via direct message or by comment on Instagram. If contacted via direct message, potential winners will be required to direct message @ReverenceApparel his/her full name, date of birth, complete mailing address and e-mail address within a time period specified by @ReverenceApparel or prize will be forfeited and an alternate potential winner may be selected in Sponsor’s sole discretion. If contacted by comment on Instagram, potential winners will be required to email his/her full name, date of birth, complete mailing address and email address to with subject line “#HealthieIsTheNewSelfie Challenge” within a time period specified by @ReverenceApparel or prize will be forfeited and an alternate potential winner may be selected in Sponsor’s sole discretion. Potential winners may be required to complete and return an Affidavit of Eligibility, IRS W9 form, and Release of Liability/Publicity within ten (10) days of date of notification or an alternate winner may be selected in a random drawing from among all remaining eligible entries received for the applicable drawing. If such documents are not returned within the specified time period, a prize or prize notification is returned as undeliverable, Sponsor is unable to contact a potential winner or a potential winner is not in compliance with these Official Rules, prize will be forfeited and, at Sponsor’s discretion, an alternate winner may be selected for the applicable drawing.

GRAND PRIZE PACKAGE: Prize Package is awarded “as is” with no warranty or guarantee, either express or implied by Sponsor. Winner may not substitute, assign or transfer a prize or redeem a prize (or portion thereof) for cash (unless awarded as a check), but Sponsor reserves the right, at its sole discretion, to substitute a prize (or portion thereof) with one of comparable or greater value. Released Parties (as defined below) disclaim all and any liability for the actual provision, quality or nature of any prizes accepted by the winners. The awarding of any prize is contingent upon full compliance with these Official Rules. Winners are responsible for all applicable federal, state and local taxes, if any, as well as any other costs and expenses associated with prize acceptance and use not specified herein as being provided.  All prize details are at Sponsor’s sole discretion. 

PRIVACY:  When you enter the Challenge, we may collect personally identifying information about you, including your name, date of birth, complete mailing address, email address, and Instagram username. Your information will not be sold or rented to third parties. Entrants must fully complete and submit all non-optional data requested to be eligible. Incomplete entries are void. Entrants may be given the option to receive commercial e-mails from Sponsor; however, such emails are optional. Eligibility to participate in the Challenge is not dependent upon entrant’s consent to receive e-mails and such consent will not affect entrant’s chances of winning. For more information about how Sponsor uses the information you provide, see Sponsor’s privacy policy at  IF YOU DO NOT WISH TO SHARE YOUR INFORMATION, PLEASE DO NOT ENTER THIS CHALLENGE.

ARBITRATION: Except where prohibited by law, as a condition of participating in this Sweepstakes, entrant agrees that:  (1) any and all disputes, claims, and causes of action arising out of or connected with this Challenge, or any prizes awarded, shall be resolved individually, without resort to any form of class action; and exclusively by final and binding arbitration under the rules of the American Arbitration Association and held at a AAA regional office in New York, NY; (2) the Federal Arbitration Act shall govern the interpretation, enforcement and all proceedings at such arbitration; and (3) judgment upon such arbitration award may be entered in any court having jurisdiction. Under no circumstances will entrant be permitted to obtain awards for, and entrant hereby waives all rights to claim punitive, incidental or consequential damages including attorney’s fees or any other damages, other than for entrant’s actual out-of-pocket expenses (i.e., costs associated with participating in this Sweepstakes), and entrant further waives all rights to have damages multiplied or increased. 

RELEASES:  By participating in this Challenge, entrants agree to release Sponsor, Reverence Apparel, Instagram and any other organizations affiliated with the sponsorship, fulfillment, administration, prize support, advertisement or promotion of the Challenge and each of their respective parents, agents, affiliates, subsidiaries, advertising and promotion agencies, and prize suppliers, and each of their respective officers, directors, agents, representatives and employees, as well as each of their respective successors, representatives and assigns (collectively, the “Released Parties”) from any and all actions, claims, injury, loss or damage arising in any manner, in whole or in part, directly or indirectly, from participation in this Sweepstakes and/or acceptance, use or misuse of any prizes.  

OTHER: Released Parties are not responsible for lost, late, incomplete, damaged, inaccurate, stolen, undelivered, garbled or misdirected entries, or direct messages; or for lost, interrupted or unavailable network, server, Internet Service Provider (ISP), website, or other connections, availability or accessibility or miscommunications or failed computer, satellite, telephone or cable transmissions, lines, or technical failure or jumbled, scrambled, delayed or misdirected transmissions or computer hardware or software malfunctions, failures or difficulties, or other errors or difficulties of any kind whether human, mechanical, electronic, computer, network, typographical, printing or otherwise relating to or in connection with the Challenge, including, without limitation, errors or difficulties which may occur in connection with the administration of the Challenge, the processing of entries or direct messages, the announcement of the prizes, or in any Challenge-related materials. Released Parties are also not responsible for any incorrect or inaccurate information, whether caused by site users, tampering, hacking or by any equipment or programming associated with or utilized in the Challenge. Released Parties are not responsible for injury or damage to entrants’ or to any other person’s computer related to or resulting from participating in this Challenge or downloading materials from or use of the website.  Sponsor reserves the right, in its sole discretion to disqualify any person tampering with the entry process, the operation of the web site or otherwise in violation of these Official Rules. Sponsor further reserves the right, in its sole discretion, to cancel, terminate or modify this Challenge if the Challenge is compromised by virus, technical corruption, non-authorized human intervention, or any other causes which, in the sole discretion of the Sponsor, corrupt or affect the administration, security, fairness, proper play or integrity of the Challenge. In the event of cancellation or termination, Sponsor reserves the right to select the potential winner(s) for the drawing(s) at issue in a random drawing from among all eligible, non-suspect entries received for the drawing(s) at issue prior to date of cancellation or termination. In the event of a dispute regarding online entry, entry will be deemed made by the authorized account holder of the Instagram account associated with the entry and he/she must comply with these Official Rules.  The authorized account holder is the natural person who is assigned the Instagram account by Instagram. CAUTION: ANY ATTEMPT TO DELIBERATELY DAMAGE THE WEBSITE OR UNDERMINE THE  LEGITIMATE OPERATION OF THIS SWEEPSTAKES IS A VIOLATION OF CRIMINAL AND CIVIL LAWS, AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR WILL DISQUALIFY ANY SUCH INDIVIDUAL AND RESERVES THE RIGHT TO SEEK DAMAGES (INCLUDING ATTORNEYS’ FEES) AND OTHER REMEDIES FROM ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT PERMITTED BY LAW.  

Except where prohibited by law, entry constitutes permission to use each entrant's name, Instagram username, hometown (city and state), voice, biographical information, likeness, photograph and any statements regarding this Challenge in all media now known or hereafter discovered, for any purpose, including without limitation, in connection with, and to promote, market or advertise, the Challenge, in whole or in part, without review, approval, credit or attribution, notification or payment from or to entrant or any person or entity, worldwide, in perpetuity, or on a winners’ list, if applicable. Challenge is subject to all applicable U. S. federal, state and local laws and regulations. Winner may be issued an IRS 1099-MISC tax form in the amount of the prize retail value as stated herein. 

WINNER’S NAME: For the name of winner, available after 11/1/14, send a separate, stamped self-addressed envelope to Winner’s Name, #HealthieIsTheNewSelfie Challenge, 225 E 36th, New York, NY 10016

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